Strategic Marketing Management Training Course Outline

Sales & Business Development Skills

Strategic Marketing Management

2-Day Course l 100% HRDC Claimable

Course Introduction

With the advent of globalization and the new economy, the world’s market is becoming a single market and the competition is ever increasing. The Strategic Marketing Management workshop is an advanced marketing workshop that is beyond basics and fundamentals. It takes a closer look at the key strategies, customer insights and knowledge that are invaluable to the success of an organization.

Learning Objectives

To understand the importance of Strategic Marketing Management and exceeding customer delight;
To appreciate what it takes to be a successful marketer;
To develop strategic plans and applications;
To develop techniques for managing a marketing team.

Training Modules

Module 1: Introduction to Strategic Marketing Management

Module 2: Strategic Marketing Planning

Module 3: Strategic Marketing Objectives and Strategies

Module 4: Developing Strategic Positioning & Propositions

Module 5: Developing Marketing Strategies

Module 6: Strategic Relationship Building

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Target Audience

For Marketing Professionals, Sales Professionals, Key Account Professionals.

Training Methodology

This course can be conducted Physically and Online.

Physical Training Methodology
Interactive and experiential — participants learn through group activities, role-plays, discussions and real workplace scenarios.
The trainer will provide live guidance and immediate feedback
to strengthen understanding and practical application.

Online Training Methodology
Engaging and structured — participants join live discussions, breakout rooms, polls and scenario-based activities. Clear visuals and guided facilitation ensure interactive learning and effective application from any location.

Customization

Your talents development comes first. That’s why we tailor every course outline to fit your goals and close any existing skill gaps.

Duration
Flexible learning options from half a day to a 3-day sessions (and beyond)

Content
100% customizable modules to match your organisation’s exact training needs

Methodology
Delivered in your preferred format, be it physical, online or a blended approach

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or Chat with us LIVE

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Sales & Business Development Skills