Important HRD Corp Update: Effective 15 June 2026 onwards all grant approvals MUST be obtained at least 14 calendar days before the training commencement date.
Important HRD Corp Update: Effective 15 June 2026 onwards all grant approvals MUST be obtained at least 14 calendar days before the training commencement date.
With the advent of globalization and the new economy, the world’s market is becoming a single market and the competition is ever increasing. The Strategic Marketing Management workshop is an advanced marketing workshop that is beyond basics and fundamentals. It takes a closer look at the key strategies, customer insights and knowledge that are invaluable to the success of an organization.
Module 1: Introduction to Strategic Marketing Management
Module 2: Strategic Marketing Planning
Module 3: Strategic Marketing Objectives and Strategies
Module 4: Developing Strategic Positioning & Propositions
Module 5: Developing Marketing Strategies
Module 6: Strategic Relationship Building
For Marketing Professionals, Sales Professionals, Key Account Professionals.
This course can be conducted Physically and Online.
Physical Training Methodology
Interactive and experiential — participants learn through group activities, role-plays, discussions and real workplace scenarios.
The trainer will provide live guidance and immediate feedback
to strengthen understanding and practical application.
Online Training Methodology
Engaging and structured — participants join live discussions, breakout rooms, polls and scenario-based activities. Clear visuals and guided facilitation ensure interactive learning and effective application from any location.
Your talents development comes first. That’s why we tailor every course outline to fit your goals and close any existing skill gaps.
Duration
Flexible learning options from half a day to a 3-day sessions (and beyond)
Content
100% customizable modules to match your organisation’s exact training needs
Methodology
Delivered in your preferred format, be it physical, online or a blended approach
No worries, just click on the WhatsApp icon to chat with us immediately or email us at aria@atcen.com