All business operates in a competitive global environment. Any organization that understands the environment, foresees the trends and leads the change in the respective market will succeed, gain market share and be highly profitable.

To ensure success in the environment it is critical that a strategic plan be derived. Strategic planning is an organization’s process of assessing the market environment, defining its direction and strategy, and ensuring all decisions on allocating its resources pursue this strategy. Furthermore the plan needs to allow for more effective strategic alignment and communication.

Using Balanced Scorecard as a tool for our strategic intent towards corporate and individual success. It provides a clear strategic map to all in the organizations as to an organization’s direction in the area of: relationship management, internal processes, financial management and continuous improvement activities. As such its implementation is a weapon of significant strategic value.