Retail Sales & Service Workshop Outline

Sales & Business Development Skills

Retail Sales & Service Workshop

2-Day Course l 100% HRDC Claimable

Course Introduction

In today’s image conscious environment, it is critical that a retail sales person must project the qualities of an expert in their field so that it is consistent with that of the organization and to their customer.

The retail sales personnel needs to display their knowledge and at the same time show value to the customer to be able to persuade the customer to want to purchase at your retail outlet. A combination of Sales and Service, this workshop provides dozens of practical sales ideas, techniques, and principles to ensure high daily and monthly store sales figures.

Learning Objectives

Learning the importance of projecting the company’s image and professionalism;
Understanding the importance of BRANDED customer service and exceeding customer delight;
Develop the necessary behaviors to project the right image and professionalism;
Awareness of the messages our non-verbals communicate to the customer;
Showing the customer that we care and understand their needs;
Getting the customer to talk and building rapport;
Presenting the products to the customer in an effective way;
Learning to sell to the customer by using a consultative approach- benefit selling and educating;
Know how to best sell to the different genders and age groups;
Practicing the new behaviors at work.

Training Modules

Module 1: The New Retail Mentality

Module 2: Giving Customers The Branded Customer Experience

Module 3: Developing Professional Sales Body Language

Module 4: Speak Up And Consult The Customers

Module 5: Retail Selling To The Customers

Module 6: Practicing the New Behavior

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Target Audience

For Marketing Professionals, Sales Professionals, Key Account Professionals.

Training Methodology

This course can be conducted Physically and Online.

Physical Training Methodology
Interactive and experiential — participants learn through group activities, role-plays, discussions and real workplace scenarios.
The trainer will provide live guidance and immediate feedback
to strengthen understanding and practical application.

Online Training Methodology
Engaging and structured — participants join live discussions, breakout rooms, polls and scenario-based activities. Clear visuals and guided facilitation ensure interactive learning and effective application from any location.

Customization

Your talents development comes first. That’s why we tailor every course outline to fit your goals and close any existing skill gaps.

Duration
Flexible learning options from half a day to a 3-day sessions (and beyond)

Content
100% customizable modules to match your organisation’s exact training needs

Methodology
Delivered in your preferred format, be it physical, online or a blended approach

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or Chat with us LIVE

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Sales & Business Development Skills