Relationship Marketing Training Course Outline

Sales & Business Development Skills

Relationship Marketing

2-Day Course l 100% HRDC Claimable

Course Introduction

The Relationship-Marketing Workshop introduces sales and marketing
professionals to the intermediate marketing elements associated with
superior relationship marketing strategies. The workshop consists of
modules that teach participants effective relationship marketing skills
such as understanding clientele needs, marketing management and
developing personalized marketing strategies. It takes a critical look at
the importance of relationship marketing to exceed customer delight.

Learning Objectives

To understand customer needs and respond with passion to exceed
customer delight;
To execute the branded clientele experience;
To acquire the advanced knowledge and skills needed for an
effective relationship marketing process;
To understand the value of your role and focus on improving
relationships via different channels of communication;
To identify the key elements of creating and building customer
loyalty.

Training Modules

Module 1: Understanding Relationship Marketing

Module 2: Creating The Branded Customer Experience

Module 3: Advanced Skills of Relationship Marketing

Module 4: Professional Online Communication (Netiquette)

Module 5: Challenging Customers in the New Economy

Module 6: Developing Marketing Strategies – The Way Forward

Request for a Quotation
or Chat with us LIVE

Target Audience

For Marketing Professionals, Sales Professionals, Key Account Professionals.

Training Methodology

This course can be conducted Physically and Online.

Physical Training Methodology
Interactive and experiential — participants learn through group activities, role-plays, discussions and real workplace scenarios.
The trainer will provide live guidance and immediate feedback
to strengthen understanding and practical application.

Online Training Methodology
Engaging and structured — participants join live discussions, breakout rooms, polls and scenario-based activities. Clear visuals and guided facilitation ensure interactive learning and effective application from any location.

Customization

Your talents development comes first. That’s why we tailor every course outline to fit your goals and close any existing skill gaps.

Duration
Flexible learning options from half a day to a 3-day sessions (and beyond)

Content
100% customizable modules to match your organisation’s exact training needs

Methodology
Delivered in your preferred format, be it physical, online or a blended approach

Request for a Quotation
or Chat with us LIVE

Not exactly what
you're looking for?

No worries, just click on the WhatsApp icon to chat with us immediately or email us at aria@atcen.com

Sales & Business Development Skills