High Performance Sales Force Management Training Course Outline

Sales & Business Development Skills

High Performance Sales Force Management

2-Day Course l 100% HRDC Claimable

Course Introduction

With the advent of globalization and the new economy, the world’s
market is becoming a single market and the competition is ever
increasing. The High Performance Sales Force Management program
is developed specifically for sales leaders and management teams.
This is a comprehensive program that provides insights into the
challenges of day-to-day sales management and operations focusing
on People and Operations/ Process to achieve high performance and
productivity. In addition, it takes a closer look at the market trends,
customer insights and knowledge that are invaluable to the success of
a sales team. It focuses on the who, the what, the when, the where, the
why and the how of sales force management. The program also
provides key strategies and implementation action plans to achieve
desired results.

Learning Objectives

To execute an effective Sales Force Management operations
through an improved understanding of key elements required for
high performance;
To understand the fundamentals of a high energy Sales Force
Management environment;
To develop competency in a Sales Manager/ Leader with the
knowledge and skills to manage and maximize internal resources;
To gain knowledge on current world-class benchmark practices;
To develop a deep understanding of high performance metrics and
how to achieve desired results;
To learn how to provide morale and performance boosters for the
sales teams.

Training Modules

Module 1: Sales Force Management in the Experience Economy

Module 2: Understanding Customer Focused Selling

Module 3: Profiling & Recruiting High Performing Sales
Professionals

Module 4: Mentor, Coach, Train & Develop (MCTD) Sales
Professionals

Module 5: Leveraging on Sales Numbers to Your Competitive
Advantage

Module 6: Critical Sales Leadership to Motivate the Sales
Workforce

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Target Audience

For Head of Sales, Head of Marketing, Head of Business Development, Head of Operations, Head of Retail Management.

Training Methodology

This course can be conducted Physically and Online.

Physical Training Methodology
Interactive and experiential — participants learn through group activities, role-plays, discussions and real workplace scenarios.
The trainer will provide live guidance and immediate feedback
to strengthen understanding and practical application.

Online Training Methodology
Engaging and structured — participants join live discussions, breakout rooms, polls and scenario-based activities. Clear visuals and guided facilitation ensure interactive learning and effective application from any location.

Customization

Your talents development comes first. That’s why we tailor every course outline to fit your goals and close any existing skill gaps.

Duration
Flexible learning options from half a day to a 3-day sessions (and beyond)

Content
100% customizable modules to match your organisation’s exact training needs

Methodology
Delivered in your preferred format, be it physical, online or a blended approach

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Sales & Business Development Skills