Important HRD Corp Update: Effective 15 June 2026 onwards all grant approvals MUST be obtained at least 14 calendar days before the training commencement date.

Leadership Skills

Facing the Media

2-Day Course l 100% HRDC Claimable

Course Introduction

The media can make or break any corporate organisation the way the
news is written or slanted especially with the usage of social media
today. For this reason, it is important to have your CEO or spokesperson
well trained to Face The Media.


No one should represent the entire organization unless he or she has
invested time and energy in developing the skills of an effective
spokesperson. It is imperative that any media interview creates the right
impression to the audience. Any mistakes made may result in dire
consequences to the company and the person interviewed.


The Art of Facing the media is a skill and through practice, role play in a
mock press conference / one on one interview, CEOs can master the art
of overcoming any negative media on the organization.

Learning Objectives

  • Understand the Malaysian Media and their Interest
  • Enable participants to manage the media with ease and confident
    while facing the media in different media interviews and press
    conferences.
  • Learn to counter bad publicity and seize the opportunity to get good
    publicity.
  • Train participants on how to use the media by intelligently
    answering media queries.
  • Familiarize participants on angling (spinning) the story to be in sync
    with the company’s mission and vision.
  • Learn to work with the media to gain publicity and branding for
    your organization.

Training Modules

Module 1: The Malaysian Media

Module 2: My Experience with Media Stories

Module 3: Media Interview Preparation and Actual Interview

Module 4: Ensuring A Successful Media Interview

Module 5: Advance Media Interview Handling

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Target Audience

For CEO, CxO Level, General Managers, Corporate Communications Managers, Corporate Communication Executives to strengthen organisational effectiveness.

Training Methodology

This course can be conducted Physically and Online.

Physical Training Methodology
Interactive and experiential — participants learn through group activities, role-plays, discussions and real workplace scenarios.
The trainer will provide live guidance and immediate feedback
to strengthen understanding and practical application.

Online Training Methodology
Engaging and structured — participants join live discussions, breakout rooms, polls and scenario-based activities. Clear visuals and guided facilitation ensure interactive learning and effective application from any location.

Customization

Your talents development comes first. That’s why we tailor every course outline to fit your goals and close any existing skill gaps.

Duration
Flexible learning options from half a day to a 3-day sessions (and beyond)

Content
100% customizable modules to match your organisation’s exact training needs

Methodology
Delivered in your preferred format, be it physical, online or a blended approach

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