Important HRD Corp Update: Effective 15 June 2026 onwards all grant approvals MUST be obtained at least 14 calendar days before the training commencement date.

Sales and Marketing Skills

Event Management

1-Day Course l 100% HRDC Claimable

Course Introduction

In today’s Experience Economy, Event Management has become a marketing communications tool to enhance the organization’s image, brands, customer loyalty, teamwork and business growth.

To ensure any event is well executed and accomplishes the specific objectives set, the entire planning and management of the event requires lots of effort. This workshop is designed to provide practical ideas, techniques, and principles that enables the participants to understand the whole process of organizing a successful event.

Learning Objectives

  • Understand the various types of events.
  • Understand that an event is a marketing tool.
  • Understand the process involve in executing the event.
  • Gain knowledge on the technical aspects of event management.
  • Know the technical aspects of from lighting to sounds, gambits to fabrications.
  • Learn to manage the client, the suppliers and the talents.
  • Know how to budget for an event.

Training Modules

Module 1: Introduction

Module 2: What is Event Management?

Module 3: Event Planning Considerations

Module 4: Understanding the Technical Rider

Module 5: Project Management

Module 6: Activity

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Target Audience

For Corporate Communications, PR & Events, Marketing, Marketing Communications, Human Resources, and Sport Club Personnel responsible for driving engagement, shaping organisational image, and coordinating impactful internal or external initiatives.

Training Methodology

This course can be conducted Physically and Online.

Physical Training Methodology
Interactive and experiential — participants learn through group activities, role-plays, discussions and real workplace scenarios.
The trainer will provide live guidance and immediate feedback
to strengthen understanding and practical application.

Online Training Methodology
Engaging and structured — participants join live discussions, breakout rooms, polls and scenario-based activities. Clear visuals and guided facilitation ensure interactive learning and effective application from any location.

Customization

Your talents development comes first. That’s why we tailor every course outline to fit your goals and close any existing skill gaps.

Duration
Flexible learning options from half a day to a 3-day sessions (and beyond)

Content
100% customizable modules to match your organisation’s exact training needs

Methodology
Delivered in your preferred format, be it physical, online or a blended approach

Request for a Quotation
or Chat with us LIVE

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