Customer Focused Selling Skills Workshop Training Course Outline

Sales & Business Development Skills

Customer Focused Selling Skills

2-Day Course l 100% HRDC Claimable

Course Introduction

The sales professional is usually the customer’s first point of contact
with an organization. This workshop specifically looks into highly
beneficial customer focused sales techniques and applications. The
Customer Focused Selling Skills Workshop introduces professionals to
the fundamental elements associated with superior and proven sales
techniques and strategies. This workshop consists of modules that teach
participants skills such as selling via telephone, face to face and
transforming potentials prospects to advocates.

Learning Objectives

To understand the importance of customer focused sales and a
passion to exceed customer delight;
To develop fundamental impression and communication skills;
To develop telemarketing tactics and techniques;
To develop professional sales presentations;
To develop professional sales body language and business meeting
etiquette;
To develop techniques in handling objections;
To develop a personal action plan to success.

Training Modules

Module 1: Impression & Communication Fundamentals

Module 2: Professional Telemarketing Prospecting

Module 3: Professional Sales Presentation

Module 4: Professional Sales Body Language & Business Meeting
Etiquette

Module 5: Handling Difficult Customers and Objections

Module 6: The Way Forward – A Customer Focused Sales Culture

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Target Audience

For Sales Professionals, Tele-sales Professionals, Marketing Professionals, Tele-marketing Professionals, Business Development Professionals.

Training Methodology

This course can be conducted Physically and Online.

Physical Training Methodology
Interactive and experiential — participants learn through group activities, role-plays, discussions and real workplace scenarios.
The trainer will provide live guidance and immediate feedback
to strengthen understanding and practical application.

Online Training Methodology
Engaging and structured — participants join live discussions, breakout rooms, polls and scenario-based activities. Clear visuals and guided facilitation ensure interactive learning and effective application from any location.

Customization

Your talents development comes first. That’s why we tailor every course outline to fit your goals and close any existing skill gaps.

Duration
Flexible learning options from half a day to a 3-day sessions (and beyond)

Content
100% customizable modules to match your organisation’s exact training needs

Methodology
Delivered in your preferred format, be it physical, online or a blended approach

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Sales & Business Development Skills