In a world defined by constant disruption, strategy is no longer a document—it’s a living system that drives relevance, resilience, and results. At ATCEN, we don’t just facilitate strategic planning; we partner with visionary leaders to engineer transformation, ignite innovation, and build internal capacity that lasts.
Whether you're navigating digital reinvention, scaling sustainably, or driving enterprise-wide alignment, our Strategy Development team helps you cut through the noise. We collaborate with Boards, CEOs, and senior leadership teams to create bold yet executable strategies that align with today’s volatile business environment—while preparing for tomorrow’s opportunities.
From crafting future-proof business models to building internal leadership capabilities, we equip your organization with the clarity, agility, and momentum it needs to move forward decisively. Our proven frameworks, immersive workshops, and practical tools have empowered over 300 organizations—across sectors—to turn strategic intent into measurable impact.
This isn’t consultancy as usual. This is strategy that inspires action.
Ready to lead the change—not react to it? Let’s talk.
Contact ATCEN today and discover how our strategic planning, transformation, and capacity development solutions can elevate your leadership agenda.
Case Studies of Our Major Clients In Strategic Developing Consultancy
Re-branding 20 MSC Companies In Partnership with HP
Challenge:
Several companies were requesting MDEC assistance to re-brand their products or organization. MDEC released a tender to assist these 20 organizations. HP (Hewlett Packard), working in collaboration with ATCEN submitted and awarded the project.
Solution:
Working in collaboration with MDEC and HP (Hewlett Packard), ATCEN oversaw the branding and consulting training for 20 MSC status companies. The 4-month program involved a 2-day training and a series of 4 coaching/consulting meetings with each of the C-Level team. As a result, nineteen companies completed and awarded by MDEC and HP to re-brand products or their organization. In addition, over 15 of the companies successfully re-design and revamp their branding within three months after completing the program.
AIMS Cyberjaya Sdn Bhd, AEXIO Software Sdn Bhd, CARI Internet Sdn Bhd, Docuflo (MSC) Sdn. Bhd, Devices World Sdn Bhd, Dynafront Systems Berhad, EA Consulting Asia-Pacific Sdn. Bhd, Edaran IT Services Sdn Bhd, Extol MSC Berhad, Ezypzy Sdn Bhd, ISM Insurance Services Malaysia Berhad, ITAC MSC Outsourcing Sdn Bhd, MSC Technology Centre Sdn Bhd, My-Partners Surveillance, Solutions Sdn Bhd, Mysepadu Sdn Bhd, Pentasoft Malaysia Sdn Bhd, Priority Smart Solutions Sdn Bhd, Vidasprint Sdn Bhd.
2nd Generation Involved with Water Filtration, 2 Year Strategic Transformation
Challenge:
The 2nd Generation has taken over the 35 year old company. As a result, although water-related, many of the products offered were no longer water filtration system. Furthermore, they need a better Performance Management System.
Solution:
We assisted them to redefine their Vision, Mission, Values and Business Revamp and continue to help the organization for three years after that in a wide variety of training and consulting, including re-looking at the new strategies for a 2nd and 3rd year. Year one, Brand new Vision, Mission and Values with Strategy and Measurement. In year two, the focus was to enhance Balance Scorecard Measurements. Along the journey we continued to upskill their people.
Global Technology Company Serving Banks Worldwide, Strategic Journey on ASIA Initiative
Challenge:
The Malaysian Operations is one of their 3-worldwide centers. We have served them for nearly a year when they approached us to look into their strategic proposal for the upcoming year. Since they were on schedule to achieve their regional 5-year targets, Malaysia's diverse multinational team wants to extend their strategic agenda further.
Solution:
ATCEN assisted them with their strategic plan for 2-years. Both years the CEOs were different. In the first year, it involved 15 leaders from the CEO downwards. A 3-prong strategic approach for the organization and mapping of stakeholders This result was cascaded to a 2nd session involving over 60 participants.
In the 2nd year, we re-examine the strategy and ensure it is refined for communication to their Board of Directors. In all sessions, many diverse nationalities (Europeans, Americans, Indians, Singaporeans, Japanese, Middle Eastern and Malaysians) were involved.
Premier Skill Development Centre in Northern Malaysia- Strategy Revitalisation
Challenge:
The new CEO wants to ensure that his team is clear on their strategic direction; the team there requested ATCEN to assist in the facilitation process. We have been serving them in various capacities for at least 10 years prior.
Solution:
We completed a three-day Strategic Plan with the CEO, COO and Heads of the Department. This was done concurrently with consultation with the CEO daily.
Cord Blood Bank Company Facing Intense Competition Despite 1st Movers Advantage
Challenge:
The management of the company was seeking new ways to revitalized the company strategy.
Solution:
After a two-day intensive strategic session, we derived a comprehensive Strategic Plan. Six months later, the new CEO from Singapore called Jeremy Lee twice for discussion over a meal to re-look into their business and other further assistance.
