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Certified Key Account Management for Distinct Experience

Certified Key Account Management for Distinct Experience

  • 25 Apr 2018 to 27 Apr 2018
  • Vistana Hotel, Kuala Lumpur
  • Kuala Lumpur / Malaysia

Whats About

Success, revenue and even survival in this competitive era for organizations lie in how clients and customers perceive you and what value you can provide to them. When successful, organizations will enjoy top of mind status, improved bottom line from increased sales and revenue and continuous long-term relationships with clients.

Key Account Management for the Distinct Client Experience teaches individuals the Branding and positioning of their organization to achieve high brand equity, developing a distinct Customer Experience to clients and the evolution in the New Economy from selling products to managing relationships through superior Strategic Key Account Management.

This workshop consists of modules that guide participants to adopt crucial skills and Key Account management methodology to further develop opportunities and strengthen account intimacy.

Areas covered are effective relationship management skills such as gaining the intimate insight into key account knowledge, identifying future customer needs, relationship development strategies, project management skills and the ability to communicate more effectively with individuals and teams.

The workshop culminates in the creation of a structured and actionable strategy for one of the participants’ existing clientele.

Workshop Learning Objectives


    • Understand client needs and respond with passion for delivering the branded client experience;


      • Identify the key elements of creating and developing client trust and advocacy;

        • Acquire the advanced knowledge and skills needed for an effective account management process;

          • Understand the value of their role and focus on improving relationships via different channels of communication;

            • Better manage and sell to high-level individuals within organizations;

              • Better communicate the Value Proposition to high-level executives;

                • Develop an actionable business strategy for an existing client to enhance account knowledge, account intimacy and capitalize on opportunities.



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