Enterprise Customer Experience (CX)

“CX is the expression of authenticity in caring for customers at every step of their journey with us.” – Ken K. Ng

Developing Customer Experience into a clear revenue generation channel

Brands prosper or perish based on customer perception and giving recognition to that Brand Experience is the catalyst to your organization’s success; the Customer Experience (CX) is quintessential to the heart of all this.

ATCEN has been assisting organizations improve their CX since 2003 and we are able to share this experience through our journey in this ever-evolving arena of CX to your organization. Be it consultancy, training or platform speaking, ATCEN will be able to create awareness, encourage behaviours and inspire action in your team. We approach these services with a high level of CX delivery to our clients too. Utilizing an immersive and inclusive approach to organizational improvement, we work hand-in-had with your staff transferring knowledge and, in the process, create ownership, accountability and internalization of core purpose of the projects.

Why ATCEN for CX in your organization?


We have developed a reputation of respecting our clients in that we remain true and sincere to the heart of your organization, aspirations and budget. All our solutions are customized based on integration of world-class standards and practices to suit the application within your company. As our client testimonials show, we are humbled by being one of the most trusted brands in customer experience.


Although we’ve grown in respect and number of projects in the industry, we maintain a lean team of experts with deep experience in customer insight, CX design and implementation, branded training and CX measurement. We have a humble HQ which is highly dynamic and agile in approaching our projects.


As opposed to sending in a team of consultants to enable all the change for you, we use utilize various approaches to transfer knowledge to the internal team. Hands-on project experience, workshops and train-the-trainer experts prepare your team to implement customer experience and train your own people to deliver and measure it. This helps you build the right foundation and create the internal capability to ensure the results are sustained long after the ATCEN team is gone.

Results Oriented

The ultimate aim of developing a customer experience strategy or implementation is to deliver astounding experiences that extend the customer life cycle and achieve an increase in commercial return. Our CX case studies demonstrate our commitment to this.

Inquire with us on how we can raise the level of customer engagement and improve customer centricity.

Our Enterprise Customer Experience (CX) services include:

  • CX strategy
  • CX roadmap and blueprint
  • CX performance management mapping
  • CX strategy implementation
  • CX initiatives sustainability

Our clients: Bank Negara Malaysia, Hong Leong Bank, CIMB, Commerce Assurance, Grab, MAA, SP Setia, ARB, Kenanga Investment Bank, KWSP

Nothing will work unless you do. Talk to ATCEN business consultant now!