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Here in ATCEN, it is our aspiration to Exceed Customer Delight.
Our client’s happiness is ATCEN’s SUCCESS.


BPO Contact Centers

VADS . SRG Asia Pacific . iCIMB . IT-365 Malaysia . Scope International . Symphony . Atos Origin Services . CSC Malaysia . SNT Global Services . Call Biz . e-Genting . Sudong . Telebiz, Vision IP Services . Prometric Technology


Celcom Malaysia . DiGi Telecommunications . EasyCall . Jebsen & Jessen Communications . Maxis . REDtone Telecommunications . TM. TMNet . TIME dotCom . Telekom Sales & Services .

Technology in the hands of businessmen


Dell Asia Pacific . Hewlett-Packard Malaysia . iPerintis . Nokia . IBM Malaysia . Mesiniaga . Fuji Xerox Asia Pacific Pte Ltd . HeiTech Padu . Dagang Net Technologies . Philips . Measat Satellite Systems . Epson Malaysia . Malaysia Electronics Payment System (MEPS) . Microsoft . Scan Associates . Silverlake . Sony . Shell Information Technology International (SITI) . DHL IT . Huawei Technologies . interTouch Malaysia . Alphamatic Systems . Amadeus GDS . Axon Solutions . Business Information Technology . Byte Craft . BT Systems . Cisco Systems (Malaysia) . Comex Genesys . Entellium technologies . EPS Computer Systems . Formis Network Services . Frontline Technologies Malaysia . Highpoint Service Network . Hitachi . InforConnect . IITC Group of Companies . ITApps . ISS Consulting . Jaring . Johnson Control . LG Electronics Malaysia . Maxfame technologies . MYOB Asia . N2N Connect . NEC Corporation . NuSuara . Olympus . NetInfinium Corporation . Opus International Malaysia . Paradigm System . P&O Global Technologies . Patimas Computers . Rentwise . Sapura Research . Sarawak Information System . Sains . SLW . TechSource Systems . TT dotcom . Viewpoint Software . Datacom South East Asia . Gapurna Technologies . Siemens Healthcare Diagnosis . T-Melmax .

Government-Linked Companies

Institut Bank-Bank Malaysia . KWSP . Idaman Unggul . LHDN . MIDF . KTMB . Pembangunan Sumber Manusia . Perbadanan Bekalan Air Pulau Pinang . Touch ‘n Go . Suruhanjaya Syarikat Malaysia . Syabas . Tenaga Nasional . MOHR . Ministry of Health (MOH) . NCIA . Halal Industry Development Corporation , Jabatan Pendaftaran Negara . MATRADE . SIRIM Training Services .Credit Guarantee Corp (M) .


Banking & Financial Services

Bank Negara . Bursa Malaysia . CIMB Group . Malayan Banking . AmBank Group . Bank Islam Malaysia . Standard Chartered Bank . Asian Finance Bank . Bank Kerjasama Rakyat Malaysia . Citibank . RHB Bank . OCBC Bank . Alliance Bank . Affin Bank . Affin Investment Bank . Amanah Raya . American Express . AEON Credit Service . Bank Muamalat . Bank Simpanan Nasional . Commerce International Group . ECM Libra Investment Bank . EON Bank . HSBC Bank . Hong Leong Bank . Kuwait Finance House . MBF Cards . SME Bank . Agrobank .

Oil & Gas

Shell Trading . BP . Petronas . Amanah Raya . ExxonMobil . Chiyoda Malaysia . SapuraCrest Petroleum . Scomi Group .



American International Assurance . American International Group . Etiqa Insurance & Takaful . Allianz Life Insurance . AXA Affin General Insurance . AmG Insurance Bhd . AmLife Insurance . TM Asia Life . Asia Life . Prudential Assurance . ING Insurance . Commerce Life . Commerce Assurance . Great Eastern Life . Kurnia Insurance . Mayban General Assurance . MAA Assurance . Mayban Life Assurance . Mayban Fortis Holdings . Multi-Purpose Insurance . Prudential Services Asia . RHB Insurance . Tokio Marine Insurans (M) . Uni.Asia . Antah Insurance Brokers . Prudential BSN Takaful . Hong Leong Assurance .


Western Kentucky University (USA) . Penang Skills Development Center . INTI College . HELP University College . IMU Education . Binary University College . Dasein Academy . International College of Music . KDU College . KBU College . Koley Yayasan UEM . MARA . Multimedia University . Malaysian France Institute . SEGi College . Taylor’s College . The International School of Kuala Lumpur . UITM .



IOI Group Corporation . IJM Coporation . Sunrise . S P Setia . Sunrise . TSI Holdings . UEM World Group . Carey Real Estate .


Nike Sales Malaysia . Gucci Malaysia . Canon Marketing . Royal Selangor Marketing . Cerebos Pacific Limited . L’oreal Malaysia . IKEA Malaysia . Baby Kiko . Courts Mammoth . Dumex Malaysia . F&N Coca-Cola . F&N Dairies . Watsons Personal Care Stores . King’s Confectionery . Bristol-Myer Squibb . IJM Corporation . Revenue Valley . Tohtonku . Sunway Pyramid .
DHL Express Malaysia . Pos Malaysia . Air Asia . TNT Worldwide Express . Pharmaniaga Logistics Bhd . UPS SCS (M) Bhd . Gagasan Carriers . Hanjin Shipping Line . Malaysian Airline . Modern Shipping . Multimodal Freight . Skynet Worldwide .



Edaran Otomobil Nasional . Edaran Tan Chong Motor . Proton Edar . UMW Corporation . Automobiles Peugeot . Perodua Sales . Honda Malaysia .


Asia Assistance Network . CNI Enterprise . CCM Pharmaceuticals . Cititel Mid Valley . Crowne Plaza Mutiara Kuala Lumpur . Shangri-La Hotels Marketing . Dunham-Bush Sales & Services . DKSH Malaysia . Emerson Network Power . Ekowood International . Electronic Commerce Technology . Empire Engineering . Fournier . Finisar Malaysia . Floreal Knitwear . Fresenius Medical Care Malaysia . Guinesss Anchor . General Electric . Genting Information Knowledge Enterprise . Gleneagles Hospital (KL) . Heidelberg . Hotel Equatorial . Holiday Inn Glenmarie KL . Hilton Petaling Jaya . Ikano Pte Ltd . KPMG . Lafarge . M-Asia Enterprise (KL) . Media Harta . Manpower . NCI Cancer Hospital . NWP Holdings . O’Connor’s Engineering . Panasonic. Rapp Collins (M) . Resort World . Reliance Shipping & Travel Agencies . Robert Bosch . Sime Darby . Spices And Seasonings Specialities . Star Publication . Starwood Pte Ltd . SCA Hygiene Malaysia . Super Pages Directories . The Lion Group . Trust International Pte Ltd . Tyco Fire Security & Services . Teknik Janakuasa . The Hilton Group . Asian NDK Cystal . Spices & Seasonings . EIG . Agensi Pekerjaan iForte . The New Straits Times Press (M) . Island Hospital (Penang) . Bridgestone Engineered Products of Asia and many more.



“Good & Excellent! It gives me more knowledge & new experiences, also motivate me to improve myself.”

by RHB Insurance Bhd


“It’s a very comprehensive and enjoyable training. Most of my expectations have been met. Great workshop!! Thumbs Up!!”

by EPS Computer Systems Sdn Bhd


“The activities that was carried out during the entire workshop clearly achieve its objective & replied the actual scenarios in work place, which I personally think that it is great to triggers our mind. Through these exercise, I’m able to discover more about myself & my colleagues.”

by Merck Sdn Bhd


“A very interesting course well conducted. I enjoyed it very much.Excellent course and facilitator.”



Jeremy, you are really “Super” Trainer. It’s really great to have training session with you. Glad to have in future.

by Malini, RTFM Specialist, Business Process Outsourcing, National, VADS BERHAD


“Trainer has successfully instill level of confidnce & trust for participants to speak up openly. It’s a very good and indeed useful session for real life application.”

by Edaran Otomobil Nasional Bhd


“A very good session. I’d enjoy every moment of it. Thanks for imparting your experience & your knowledge to us.”

by ITApps Sdn Bhd


“The training was organized well and can help to raise sales person spirit and confidence level in closing the sale.”

by DiGi Telecommunications

SALES TRAINING, Telecommunication

“Good training. I would recommend the credit card marketing team staff to attend this course. It will definitely benefit them to increase our sales of credit cards, thank you!!!”

by AFFIN Bank

Banking & Financial Services, SALES TRAINING

“Hi Ken, I would like to affirm you once again that I had a great training time over the past 2 days. I have to say that you are an excellent trainer. The retention level of what you have shared stays in the head 90% because each time you said something, you gave an example and made us do it.”

by Gleneagles Hospital


“Overall, the training is useful and help me a lot. This is the first that I never miss any topic and pay 100% attention of all training I have attended. Thank you very much.”

by Super Pages Sdn Bhd

High Performance Sales Force Management Workshop, Others, SALES TRAINING

“All very good. 5 stars for trainer.”

by Etiqa Insurance Berhad


“Thanks, good job done. One of the impressive ones I attended. Well done. I can see my people are enjoying and improving. I would definitely recommend this training to people I know.”

by AIA


“Overall, it’s quite different from other workshops I’ve attended, It’s more realistic and related to our job.”

by DiGi Telecommunications

SALES TRAINING, Telecommunication

I think this is one of the best training I ever attended. The whole session was nice, lively environments, trainer able to encourage the trainees to participate. Thank for all the teachings!!! The training is excellent, lots of benefit, learn to improve in future.”

by Dell Asia Pacific Sdn


“A very eye opening & vision broadening training. Fantastic trainer & never bore us of what he has shown & guide to us. Tremendously great!”

by SRG Asia Pacific Sdn Bhd


“I would like to congratulate & thank the facilitator for the ‘lively’ & ‘informative’ program in this 2 days as it give a lot of valuable information for future use.”

by Tenaga Nasional Berhad

BPO Contact Centers

“Fantastic Speaker!! WOW!!! I actually thought its going to be real boring, but not only the content change my perception but the way the task was delivered but speaker himself. Excellent communication, 5 Star!”

by DHL Express (M) Sdn Bhd


“I really enjoyed this workshop and I would like to join again if I have the opportunity. I really need the skills in term of work and I think this workshop really works for me and it’s fantastic!!”

by Prometric B.V Contact Center

BPO Contact Centers

“It was good and presented well will be useful in the future by handle the customer in a proper way. Ken gave a lot information & feedback to overcome Difficult Customer’s. I manage to understand the full process and will ensure it will be in use in future.”

by DHL Express (Malaysia) Sdn Bhd


“Mr. Jeremy Lee is a great facilitator. This is a good service training I ever attend. Well done!”

by Etiqa Insurance Berhad


“Had a lot of fun. Look forward for the CCCM training next. Ken is definitely fantastic Trainer.”

by Mayurdeep Baruah, Hewlett-Packard (M) Sdn Bhd


“This is a very interesting and effective training workshop. It really meets the objectives. I will recommend this to my company to enhance our competency.” — Lim Saw Im, Head of Division, MLRE “Overall, it is a highly interactive, participate and hands on training workshop.”

by En. Abdul Aziz Bin Mohamed Yusof, Human Resources Manager, Uniten


“The workshop is very useful. It helps me better my presentation and I strongly recommend this course to my colleagues and anyone that wants to improve on their presentations.”

by Mawar Suria Ismail, Software Engineer, System Consultancy Services


“A very interesting workshop, very different from any I have attended. Kept me interested all the way. Very stimulating, perhaps it’s something very unique with the combination of theatre in presentation.”

by Melissa Lim, Human Resources Director, Crowne Plaza Mutiara Kuala Lumpur


Just drop you a note to thank you and to complement you for the wonderful sessions or should I say experiences you have given us. I really enjoyed myself and most importantly have learned much from you. You are a great trainer with full of ideas and creativeness. Guess what, I really admire you. The first statement you uttered was so so loud, clear and powerful that the thoughts that ran through was “Wow, what a great presenter”.

by Jennifer Lim, AmBank Group

Banking & Financial Services, SALES TRAINING

I would like to start off by thanking you for the excellent presentation yesterday. I had learnt and picked up so much in such short a time.

by Dev Prasad, Import, Billing & Call Centre, Westports Malaysia

Government-Linked Companies

The recent Power Presentation program that I attended in HIK recently has definitely boosted my confidence in my private and professional life. Thank you very much for helping me to make that difference.

by Zulkifli Othman, Operations Manager, Holiday Inn Resort Damai Beach


“My participants were most impressed…judging from the post-training feedback.”

by Leong Siew Yen, Human Resource Manager, Chemical Company of Malaysia Berhad


“… the training was extremely refreshing and mind boggling. I have noticed my level of English, especially in writing. I would like to continue my training if possible in business writing for top management and higher executive.”

by Haslinda Mat Isa, Executive Director’s Office, Damansara Realty Berhad


“Good day ! Would like to take this opportunity to personally thank you for what I would describe as an exceptional training. As far as the whole programme is concerned, the past two days have been great.” “There wasn’t a minute where I l felt like laying on my seat and close my eyes for awhile. Most of all, I feel good about myself.”

by Christopher Khoo, Service Executive, Customer Service Centre, Multi-national Oil & Gas Company


“Thanks so much for the great support from you and your company! Really deeply impressed with your knowledge and delivery skills…”

by Cindy Lee, WND Human Resource Service Officer (Government), Wuxi, China


“Well done! From the response all of them gave thumbs up.”

by Jenny Nip, Programme Development Officer, Women’s Institute of Malaysia (WIM)

Government-Linked Companies

“Thank you for providing a good workshop during the weekend. The feedbacks that I received from my CSRs are very encouraging.” — Mr. Mohd Din Che Ramli, Assistant Manager

by Customer Communications, Edaran Otomobil Nasional Berhad


We would like to take this opporturnity to put on records our appreciation for the kind co-operation rendered to our clerical staff during the recent “Teambuilding For Clerical” programme at Cameron Highlands. The clerical commented due to your professionalism, the said event was the most memorable one that they have ever had.

by Lim Choy Foong, Executive Training & Development Human Resource, Insurance Group, Mayban Fortis Holdings Berhad


It’s a great pleasure attending your training and meeting up with you. Myself and the team fully appreciate what we have learned from your workshop.

by Chong Tze Keong, Sales Manager, EasyCall Malaysia Sdn Bhd


“This is the first ever experience encountered in a training company like ATCEN, where the whole team welcomed my presence and made me feel so warm and welcome at the doorstep as early as 8.30am. Everyone came out to introduce themselves and I was treated like a VIP guest. The first impression really made me feel so good. I will surely share with my friends the unique approach of ATCEN and recommend my friends to go and experience the service provided and the friendliness of the people. Once again a very big Thank You to ATCEN for the good job done. You make me feel so good!”

by Mr. Andrew Teh Lee Beng, Assistant Manager, Genting Information Knowledge Enterprise Sdn Bhd

“Thanks to you as well for conducting the best workshop I have ever attended. It is really very useful and I gained so much knowledge. I look forward to attend more training from your good self in the future.”

by Ms B.Kalpana Devi, Priority Helpdesk Executive (Team Leader), TNT Express Worldwide (M) Sdn Bhd


“Just a short note of thanks for the way the Contact Centre Leadership workshop was conducted. The workshop itself was very informative to me personnaly but what struck me most was the fact that your staff went out of their way to make me feel comfortable over the two days.”

by Mr Jonathan Rozario, Director, Hanacom Sdn Bhd


“We would like to thank you for your inspiring and dedicating workshop which definitely helped all of us. Thank you again.”

by Mr Chandra, Training Manager, Vsource Asia Bhd


“Thank you for your continuous support in providing us the valuable trainings. Therefore on behalf of the Department , I would like to wish you Selamat Hari Raya Aidil Fitri and Happy Deepavali and not to forget a very Happy Holidays.”

by Parenjit Kaur D/O Sarjit Singh, Epic-I Call Center, EPIC-I Sdn Bhd


“It is indeed my pleasure to be able to attend the training session. I will share some of the techniques with my Team Leaders.”

by Miss Wong Lee Lee, Area Manager, Area Manager, Southern Bank Berhad

Banking & Financial Services

Thanks to all of you. It was a good sales conference, very informative and your presentation was very good and energetic! Well Done! I’m glad that I attended the conference last week. And I’m also glad that I’ve experienced a lot of information sharing between the participants, the speakers and of course from ATCEN staff. …… We hope to be able to send more people to your public programs, or even invited your trainer/s for our in-house training sessions.

by Encik Ahmad Azwaree, Training Manager, Courts Mammoth Berhad


It was definitely a good experience and a lot to learn from ATCEN. You have demonstrated your commitment to ensure all the participants have the good feeling with your organization besides the training program.

by Mr. Song Hock Wan, Senior Vice President, Agency Management, Great Eastern Life Insurance Berhad


I should be the one to say thank you for sharing your knowledge and experiences with us. There’s so much I can share with my team back here at AmAssurance which I believe they will find it very informative.

by Juliet Ng, Executive – Customer Care Center, AmAssurance Berhad

Banking & Financial Services, CUSTOMER SERVICE / CONTACT CENTER

It was a great experience for me and the others. Notably, because of your hands-on experience on contact centre issues which I feel a key point to the success of the conference and workshop. In addition, overall everyone contributed by sharing info to the betterment of all.

by En. Abdul Kharis Shahrudin, Senior Manager, EPF Call Centre

CUSTOMER SERVICE / CONTACT CENTER, Government-Linked Companies

I had a great time and I can now see the high level of how contact centers work, in fact I appreciate it more.

by Edmond Gerald Michael, Manager – Customer Care Center, AmAssurance Berhad

Banking & Financial Services, CUSTOMER SERVICE / CONTACT CENTER

The training was fun. I find the training suitable for team managers and am looking forward to more sessions that you would be having so that I could send the rest of them there.

by Sharon K W Woo, Head of Customer Service, Call Centre, OCBC Bank (M) Berhad

Banking & Financial Services, CUSTOMER SERVICE / CONTACT CENTER

It was such a great experience during the workshop. Thanks to your exciting facilitation.

by Angie Ng, Int Sales Manager, Rentwise Sdn Bhd


I definitely enjoyed the conference, and more so, the training session. I’ve definitely learnt a lot from it, and in fact have spoken to my boss about implementing some changes that may help our team to refocus our contribution to the organization.

by Khairulbariah Binti Dzun-Nurin, Unit Khidmat Pelanggan, Perbadanan Bekalan Air Pulau Pinang

CUSTOMER SERVICE / CONTACT CENTER, Government-Linked Companies

Thanks for a great workshop. Really had fun and learned quite a bit. The attendees this time were a great bunch and made the workshop fun.

by Mr. Subendra Thiruchelvam, Operations Manager, CSC CSA (M) Capricorn, Customer Support Service Centre


“What I liked about this workshop is that all the topics were related to people and performance management. Overall, the training was really great, well organized and consisted of high quality instructors.”

by Abdul Latif Pitchy, Pernec Corp Sdn Bhd


“I found the workshop highly enjoyable, entertaining and informative!”

by Belinda Suttor, Manpower Staffing Services Sdn Bhd


“This was a very useful workshop for me and will help me manage and lead ,my team better in the future by sharpening my leadership skills.”

by Hasmalina Hashim


I found the topics presented today to be practical, relevant and useful. Furthermore, the exercises and activities promoted brainstorming, analytical thinking and the sharing of knowledge and experience in a fun manner!

by Aiza Aryati Kasim, I Perintis Sdn Bhd


I found the “Adult Learning”, “Kirkpatrick model” and TNA modules extremely helpful because it enabled me to better understand adult behaviour and the evaluation process. The workshop was also conducted in an organized and well-prepared manner.

by Roger Wong, Tenaga Nasional Berhad

Government-Linked Companies


To whom it may concern


Group Human Resources

03-8887 3888

03-8887 3881


24 September 2014

Thank You Note to ATCEN Sdn Bhd

We would like to acknowledge ATCEN Sdn Bhd for organising and executing various in-house programmes over the years for BMW Group Malaysia. i.e. “BMW Strategy ONE” team event (for BMW Group Malaysia), creating the WOW Customer Experience, Effective and Influential Communication.

The work that has been executed by ATCEN has benefited our staff and assisted BMW Group Malaysia in developing our employees’ skills and knowledge in these areas.

We would like to thank the ATCEN Team for their commitment and efforts in ensuring effectiveness in the events and sessions they assisted with.


Yours sincerely

BMW Malaysia Sdn Bhd

Sarah Tan

Group HR Manager

Mr. Ernie and the ATCEN Team


RE: Letter of Recommendation to ATCEN Sdn Bhd for the Executive Masterclass in Marketing Brand Management Program

On behalf of the Beiersdorf Malaysia Marketing Team, we would like to acknowledge & Thank Mr. Ernie Chen and the ATCEN Sdn Bhd team for organising and executing the 2 Days “Executive Masterclass in Marketing Brand Management” accredited by Western Kentucky University for our team on the 22nd and 23rd of January 2015.

This program has assisted in clarifying Beiersdorf’s organizationals Brand identity, product brand positioning and product line direction in the personal care market. You have also managed to deliver a more through understanding in our product brand positioning and assisted in developing clearer actionable strategies during the workshop. Ultimately, leading to us capturing even more market share.

We can confidently recommend ATCEN Sdn Bhd as a trusted and reliable partner in assisting in the development of your people and organisation.


Best Regards,

Ng Hock Guan

Country Manager