Before You Can Sell, You Have to Believe

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  • 02 Nov 2017
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  • Michelle

Before You Can Sell, You Have to Believe By ATCEN First and foremost, you have to believe in your product/services so much that you can confidently sell it to anyone, without any fear or doubt! The...

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What’s In a Name, If There Isn’t Personality?

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  • 01 Nov 2017
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  • Michelle

What’s In a Name, If There Isn’t Personality? By Ernie Chen Brand focused organizations will leverage and compete on their brand by providing cutting edge brand positioning and brand value...

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Conquering the “No”s

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  • 01 Nov 2017
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  • Michelle

Conquering the “No”s By Ernie Chen Selling is perhaps the oldest profession in the world and we have come a long way in terms of finding new ways to sell to our customers. From the days of hard...

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Sales Success: Do You Have What It Takes?

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  • 01 Nov 2017
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  • Michelle

Sales Success: Do You Have What It Takes? By ATCEN Sales is either an exhilarating career that adds meaning to your life, or a depressing job that drives you to despair. No matter what your product,...

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The Next Big Thing

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  • 01 Nov 2017
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  • Michelle

The Next Big Thing By Ernie Chen Just when we started to adopt the knowledge economy, we are now exposed to an exciting and promising experiential and emotional economy. The focus of leading...

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The Show Business Of Selling

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  • 01 Nov 2017
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  • Michelle

The Show Business Of Selling By Ernie Chen Shakespeare once commented that, “we are all actors in this big stage known as the world continuously performing at our very best to amaze others ” With...

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Selling With The Branded Customer Experience

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  • 01 Nov 2017
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  • Michelle

Selling With The Branded Customer Experience By Ernie Chen People buy because they need to fulfill a need or want that is being offered. That would answer the question of why do people buy. The next...

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Differentiating and Positioning Our Services

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  • 01 Nov 2017
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  • Michelle

Differentiating and Positioning Our Services By Ernie Chen Kotler defines differentiation as, “the art of designing a set of meaningful differences to distinguish the company’s offering from...

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